Podcast stats

Paul Colligan posted some interesting podcasting stats reported at the Corporate Podcasting Summit in London that he's mentioned he's attending about 1000 times the past two weeks (I kid because I care Paul). Interesting stuff:

• In 2006, 22% of their sample had heard of podcasting, and that rose to 37% in 2007
• Listenership rose only slightly between 2006 and 2007. As Paul noted, "just because they’re heard of Podcasting, doesn’t mean they’re doing anything about it." Good point.
  
• Listener demographics are much more balanced in terms of age and gender than the conventional wisdom suggests. That's very good news, and the word needs to get out on that.
  

Check out Paul's blog for more.