I saw an interesting little tidbit within last Thursday afternoon's ABA TECHSHOW's "60 Marketing Tips In 60 Minutes" session. At number 45:
If You Don't Have Time To Blog, Make Time To Podcast
I couldn't agree more. It seems to me that the best bloggers post every day (note to self... follow your own advice!). To podcast well, depending on the niche, one could produce a show once per week or even once per month. Lawyers considering a new marketing strategy could actually spend less time producing a podcast, yet still stand out in the crowd.
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