Great stuff from Chris Penn... an eight step guide to marketing your podcast.
A sidebar regarding the title... it's funny how some people are staying away from using the term "podcast" while others are doggedly sticking by it. There's no question the technology will be around well into the future as we get more and more adopters, but what might happen is that the name gets subtly changed because of this (silly, in my opinion) fear that the term podcast connotes an amateurish production.
Ok, sidebar over... check out the audio or e-book version of Penn's guide.
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