Easy Podcast Marketing

Great stuff from Chris Penn... an eight step guide to marketing your podcast.

A sidebar regarding the title... it's funny how some people are staying away from using the term "podcast" while others are doggedly sticking by it. There's no question the technology will be around well into the future as we get more and more adopters, but what might happen is that the name gets subtly changed because of this (silly, in my opinion) fear that the term podcast connotes an amateurish production.

Ok, sidebar over... check out the audio or e-book version of Penn's guide.

How does your iPod's illegal tracks stack up against the average teenager?

The Times of London reports a study regarding the amount of illegal tracks on the typical iPod:

Teenagers and students have an average of more than 800 illegally copied songs each on their digital music players, the largest academic survey of young people's music ownership has found.

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The average digital music player carries 1,770 songs, meaning that 48 per cent of the collection is copied illegally. The proportion of illegally downloaded tracks rises to 61 per cent among 14 to 17-year-olds. In addition, 14 per cent of CDs (one in seven) in a young person's collection are copied.

So, how does your iPod stack up? A quick poll here is definitively "under" but we're a squeaky clean kind of operation...