Podcasting listenership continues to grow

Continued growth in the podcasting sphere... the latest technology poll from Jacobs Media reports an 87% jump in numbers year to year. The survey covered 27,000 respondents, across 69 Rock-formatted stations, so it's not exactly a broad demographic, but a pretty important one. Of those surveyed, nearly one in three people had listened to a podcast before. Lots of room for more growth...